Boost your brand presence at events

These days, it’s harder than ever to make an impact amongst the sea of exhibitors at an exhibition or conference. Everyone wants to stand out, so going above and beyond to make your guests feel welcome is a fantastic way to make sure your brand sticks in peoples’ minds long after they’ve left your stand.

At The Barista, we’re here to make sure your stand is one to remember and gets the footfall it deserves. One easy way to do that is with coffee on your exhibition stand. Look after your guests with quality, freshly made coffee served by a friendly, professional barista and you’re guaranteed to be the talk of the show.

Putting customers first

More and more businesses are realising that putting customers first is the key to success. According to stats from SuperOffice, customer experience is a top priority for businesses in 2022, ahead of even product and pricing.

It’s no surprise that people are drawn to brands that prioritise their needs, but did you know that up to 86% of buyers are actually willing to pay more for a great customer experience? Not only that, 49% of buyers have purchased a product on the spot after being looked after with personalised service.

Customer journey plays a huge part in your relationship with your customers. A negative experience can put a potential customer off your brand for life, while a good one is far more likely to make them return or purchase your products or services.

That’s where we come in. Our team of highly trained baristas love nothing more than looking after your guests with first-class service – creating a buzz around your stand and making sure you get seen amongst your competitors.

The value of great coffee

Long days mean there’s always an appetite for coffee at trade shows and exhibitions, and the tempting aroma of freshly made espresso is a brilliant way to attract people to your stand. There are so many benefits to having us at your event:

• Offering refreshments mean visitors are likely to hang around your stand a little longer, giving you more time to engage with them in a way that’s relaxed and natural.
• Word of mouth is priceless. Who wouldn’t want to be known throughout the event as the stand with the amazing coffee?
• Our friendly, passionate baristas (with impeccable latte art skills!) love to engage with your guests and create a lasting impression.
• Our coffee is freshly roasted in our micro-roaster for your event. Our signature blend – Northern Espresso – guarantees delicious flavour with every batch.
• If you want to stand out further, we can offer custom branded cups, branded uniforms for our event baristas, and branded cappuccino stencils. Find out more.

We don’t just serve coffee. We can also offer your guests tea, hot chocolate, juices and smoothies, and even biscuits or artisan brownies as an extra-indulgent treat.

We offer a smart way of attracting people to your stand. We’re committed to providing you with nothing but the very best – the highest quality coffee and the highest quality service, to ensure your customers have an experience they won’t forget in a hurry. Need any more convincing? Our stream of 5* reviews from happy clients speak for themselves.

“Fantastic experience, excellently organised. The Barista really delivered ‘best at event’ coffee and service that boosted our exhibition attractiveness to potential leads. Drawing a real crowd and allowing us to sell to our target market throughout. Set-up and take down was pain free and service was always with a smile! HIGHLY recommend.”

Tom Ferris, Endsleigh Insurance

Do you have a trade show or exhibition in the pipeline? Find out the difference freshly made coffee can make. Get in touch to find out how we can help you look after your customers and make a lasting impression.    

15 June 2022 - The Barista