Capture the data that matters to you

The Event Lead Capture & Survey Tool



The visitor inputs their order and data via tablet



The coffee order is automatically sent to the barista



A branded display screen announces when the drink is ready


Focus your time on high-value prospects

When you partner with us, you partner with quality – the highest quality coffee and the highest quality service. That’s because here at The Barista, we take the time to understand your business and objectives, and then tailor our service to meet them.

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Capture data

  • Gather the exact data you need
  • Incentivise the sharing of data
  • Create a customised alternative to badge scanners

Generate leads

  • Build a list of opted-in leads
  • Ask questions to understand your prospects
  • Qualify prospects interested in your products or services

Survey visitors

  • Collect quantifiable data from your audience
  • Get to know your customers better
  • Produce research and thought leadership

The future of event hospitality

Learn about your audience with every interaction

SmartServe is a way of tapping into experiential marketing at your event to learn about your customers and prospects. Your visitors receive the coffee of their choice and, in return, you gather insights and actionable data.


Measuring the reach of your brand

The ability to keep a record of your visitors and ask them specific questions at the point of order is what sets SmartServe apart from other tools. The service enables you to build a picture of your target audience, their needs and how they relate to your brand.



  • Serve people quickly
  • Order remotely to meeting rooms
  • Provide a VIP service
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We are independently audited by and accredited members of the Event Supplier and Services Association (ESSA) with a Gold Standard for Sustainability


We provide the best possible experience for you and your guests

Let's talk

Highest quality drinks


Service to reflect your brand


Professional with personality


Consistently reliable service


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Proud member of ESSA