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Helping your product launch to go off with a bang

We are often asked by clients to provide coffee for their latest product launch. We love being involved as we get to add that extra bit of excitement and create a buzz, then help start up the conversations with prospects.

And it’s not just (fantastic) coffee we bring to a launch; our coffee bars can be adapted to fit in with your theme, and we can add your branding to everything from the cups and napkins to the latte art and even the baristas!

Alongside our coffees and freshly made smoothies we have a huge range of extras, so you can choose the refreshments which you know are going to go down a storm with your target audience.

One sector that knows how to pull out all the stops for the launch of a new product is the automotive industry.  We’ve worked with some exciting brands who team up with creative agencies to take their launch events up a gear!

One of the stand out automotive product launches we’ve worked on was for Fiat 500X. We visited Duncombe House, serving coffees in a beautiful reception room and greeting the attendees as they arrived.

The surroundings set the atmosphere and added a touch of elegance, while our coffee kept everyone fuelled up and ready to talk cars!

product launch

Another manufacturer we’ve teamed up with is Alfa Romeo. Alongside Lodestar Experiential agency, we regularly attend new product launches for the luxury car brand, and have completed 4 projects together this year, with several more to come.

The concept for this particular Alfa Romeo product launch formed a brilliant talking point as well as reflecting the power of their product (and our coffee!)

product launch

Whether it’s outlandish creativity or slick professionalism which initially draws your prospects in, you need to make sure they stick around long enough to make an impression. Our friendly baristas work as a part of your team, engaging your prospects and warming up the conversation throughout the day.

Keeping the buzz alive is key – and what better way to ensure your product launch sets off on the right track than with caffeine and conversation!

Our outstanding service at product launches is what makes our clients book us time after time. To find out how we could add to your next product launch get in touch with the team.

19 August 2016 - The Barista


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